People Helping People Video Series Earns Awards

Tuesday, November 07 at 04:00 PM
Category: People Helping People

Nov. 7, 2017 – MarCom Awards* recently announced the 2017 winners in its annual creative competition for marketing and communications, and Arvest Bank received two awards and an honorable mention for its People Helping People video series.

The series highlights individuals in the communities Arvest serves who are uniquely making a difference in the lives of others. The idea came from the bank’s mission statement: “People helping people find financial solutions for life.” Arvest won a Platinum Award for its overall People Helping People series.

The bank won a Gold Award for its video featuring Steve Ebert, a volunteer cross country coach for Central Junior High School in Springdale, Ark. 


The bank also received an honorable mention for its video featuring Marshal Grissom, head coach of the Caney Valley High School Bass Club in Ramona, Okla.

A total of 12 Arkansans, five Missourians and eight Oklahomans have been featured to date. Arvest’s entry was among roughly 6,000 submitted to the MarCom Awards for consideration.

“This series mirrors our overall mission of helping people every day, and we are honored that these individuals will share with us the great work they are doing in their local communities,” Arvest marketing director Jason Kincy said. “It’s our hope that these stories will inspire others to give back to their communities as well.”

MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs worldwide. Administered by the Association of Marketing and Communications Professionals, the competition is judged by professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

The People Helping People series launched in August 2016, and has received more than 400,000 total views. The videos are available via Arvest’s YouTube*, Facebook* and Instagram* channels. The bank will publish its 25th story on Friday, Nov. 10th. Arvest social media followers can help spread the word about these inspiring community members by sharing, liking and retweeting the videos. 

About Arvest
Arvest Bank, named by Forbes magazine as one of “America’s Best Large Employers” for 2017, operates more than 250 bank branches in Arkansas, Oklahoma, Missouri and Kansas through a group of 16 locally managed banks, each with its own board and management team. These banks serve customers in more than 120 communities, with extended weekday banking hours at many locations. Arvest also provides a wide range of banking services including loans, deposits, treasury management, credit cards, mortgage loans and mortgage servicing. Arvest is an Equal Housing Lender and Member FDIC.

Links marked with * go to a third-party site not operated or endorsed by Arvest Bank, an FDIC-insured institution.

Tags: Arkansas, Kansas, Missouri, Oklahoma, People Helping People
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